10/06/2014

The story of how it all began for us, the Forum for International Trade Training (FITT)

Like many before him—and some after as well—Dieter Hollweck learned how to do international trade from the ground up; through the school of hard knocks.

“Learning that way is very expensive, and can sometimes be deadly for your business,” says Dieter, the Forum for International Trade Training’s (FITT) founding father. “But everybody had an international trade horror story back then!”

16/05/2014

Gathering competitive intelligence before you enter foreign markets

One of the key mistakes companies make when selecting a market entry strategy is to focus on their capabilities and goals and forget to gather competitive intelligence in their chosen market. The higher the level of competition in the market, the lower the profits that can be obtained.