07/10/2014
Peeking into the South American international trade divide: protectionist Atlantic vs. open Pacific
We could argue forever over which South American international trade policies are best for economic growth and long-term development.
Gabriela Castro-Fontoura
Gabriela Castro-Fontoura is Director at Sunny Sky Solutions (www.sunnyskysolutions.com), supporting overseas companies across Latin America. Gabriela specialises in market research, distributor recruitment, soft-landing and trade missions across the region, from her base in Montevideo, Uruguay.
13/05/2014
Why just facts aren’t enough to do business with Latin American countries
First of all, facts aren’t enough. You won’t sell a product or a service in Latin America solely based on features, specs, pricing, benefits, etc. You won’t find a distributor or partner who will just look at your product objectively, see the benefits, do the maths, and take it on.
04/02/2014
5 truths of business meetings in Latin America
After 13 years in the UK, coming back to live and work in my native Uruguay has meant re-adjusting to business culture here. I own my own international trade business (Sunny Sky Solutions) but I also work with many UK businesses across the whole of Latin America. And this means meetings. Lots of meetings. Now, remember that Latin America is vast – it comprises 600 million people across two hemispheres, two main languages and 19 countries. So there’s a lot of variety. However, from my own experience but also from talking to many businesspeople within Latin America and with those from outside that have done business in the continent, here are my 5 truths of business meetings in Latin America…