Topics Archives - Page 124 of 125

23/04/2013

Top 4 things to consider when designing a promotional strategy for the international market

Aside from the cultural considerations when planning a promotional strategy, companies need to be aware of the regulatory and legal requirements in their selected target international market. Regulations and requirements can affect a great many things from how you use media advertising for your marketing campaigns, the ways you design and label your products for international sale, and even how you choose to package your product.

17/04/2013

Two take-aways from an evening with OWIT Ottawa on gender and trade

Heinrich Stubbe and Pilar Arjona of Stubbe Chocolates, and Ian Clark of Bridgehead. Photo courtesy of Adrienne Jarabek, Co-VP Communications, OWIT-Ottawa Last week the Organization…

09/04/2013

Helping FITT’s International Trade Workforce Strategy grow legs

Last week I had the pleasure of helping Forum for International Trade Training launch a report that is the first of its kind world-wide—International Trade…

05/02/2013

Jurisdiction, security and intellectual property: Things to consider before you go global

Challenges of jurisdiction A major complexity faced by people engaged in international trade and global commerce relates to the different legal and political jurisdictions that…

29/01/2013

Finding the Right Mix: Elements of the Marketing Strategy

The marketing mix—sometimes referred to as the four Ps of marketing—is intended to describe the strategic elements that must come together in some combination to…

15/01/2013

Creating international business connections

Joseph Tadros has been with the Canadian Trade Commissioner Service (TCS) for 29 years, and currently works in Cairo, Egypt. It’s his job to work…

08/01/2013

The Attitude: Heart of an Entrepreneur, Spirit of a Leader

To succeed in today’s competitive environment, global trade professionals require a number of fundamental characteristics, including: the vision and initiative to seek out opportunities; a…

03/12/2012

Identifying Key Risks to Market Entry

A vital step in managing your international risk is identifying the potential risks your firm could face in target foreign markets. These risks can be…

13/11/2012

Entering new markets: Five forces of competition

The competition is always something that needs to be considered when you’re researching and entering potential new markets for your product or service.

02/10/2012

Is it worth it to register a patent?

Although a successful patent application will grant the registrant very strong IP rights, it’s important to consider whether an application is justified.

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