23/04/2013

Top 4 things to consider when designing a promotional strategy for the international market

Aside from the cultural considerations when planning a promotional strategy, companies need to be aware of the regulatory and legal requirements in their selected target international market. Regulations and requirements can affect a great many things from how you use media advertising for your marketing campaigns, the ways you design and label your products for international sale, and even how you choose to package your product.

03/12/2012

Identifying Key Risks to Market Entry

A vital step in managing your international risk is identifying the potential risks your firm could face in target foreign markets. These risks can be…

02/10/2012

Is it worth it to register a patent?

Although a successful patent application will grant the registrant very strong IP rights, it’s important to consider whether an application is justified.